About us
the story of the original
flavored air founded in 2020
2020
The question that changed everything
Late one night in Amsterdam, watching someone I loved reach for their habit for the hundredth time that day, I realized something.
Everyone was focused on the substance itself. But what if there was another dimension to habit formation that wasn't being addressed, the ritual?
The hand-to-mouth motion. The pause. The breath.
The moment of escape repeated thousands of times until it becomes automatic.
What if we could create something that honored the ritual without the harmful substances?
2020
I discovered it was used thousands of years ago
I started researching. Deep diving into behavioral psychology, habit formation, ancient wellness practices.
That's when I found it.
Ancient cultures, 4,000 years ago, used aromatic plant inhalation as part of their daily rituals and ceremonies.
They understood something that modern society often overlooks: the ceremony can be just as important as the substance.
We didn't need to invent something new. We needed to reclaim what they knew all along.
2021
The world's first ritual replacement device
We created Lio, a natural aromatherapy device designed for those seeking to change their habits.
Not a vape. Not nicotine replacement. Something entirely different: a sensory ritual tool.
Plant essences that provide the hand-to-mouth satisfaction many people seek. Some loved it immediately. Others were skeptical. But many chose to incorporate it into their daily routine.
We knew we were creating something unique.
2022
Proof of concept
Word spread. Not through flashy ads or influencers, but through real people sharing their experiences.
We began serving customers in 46 countries we'd never advertised in. People were recommending Lio to friends and family organically.
Meanwhile, we obsessed over the details. Airflow mechanics. Device ergonomics. Flavor chemistry.
Every millimeter mattered because if the ritual didn't feel right, people wouldn't continue using it.
2023
Scale and refinement
10,000 customers became 50,000. Then 75,000.
We listened carefully to user feedback and learned where our product could be improved.
So we went back to the drawing board.
New plant formulations. Redesigned core mechanism. International expansion—all while maintaining our zero-nicotine, zero-chemical promise.
2024
The upgrade
We launched Lio Gen 2 with everything we'd learned.
Stainless steel construction. Adjustable airflow. Improved flavor delivery. A modular design that makes it feel like a premium wellness accessory.
Because that's what this is. Not deprivation. Not a "quit tool."
It's a choice to engage with a different kind of ritual, one without harmful substances.
100,000 customers across 50+ countries have chosen Lio as part of their journey.
2025
The mission accelerates
We believe people deserve access to wellness products that respect both their autonomy and their desire for positive change.
Our goal: Serve 100 million customers by 2030.
Not through replacement therapies. Not through willpower messaging.
Through ritual replacement, the same principle humans have used for 4,000 years.
We built community programs. Developed audio content. Expanded globally. And relentlessly improved the device that 100,000+ people have chosen to incorporate into their lives.
2026
What's next?
We're just getting started. New innovations in ritual wellness.
Some things we can't talk about yet.
But if you thought Lio Gen 2 was the final form, you haven't seen anything yet.
The future of wellness rituals is 4,000 years old.
And it starts with one breath.
OUR MISSION
We believe everyone deserves access to natural wellness tools that support their personal goals. That's why we're here, to provide high-quality aromatherapy devices for those seeking to change their habits, one breath at a time.
Natures Innovations LLP
32 Kinburn Street
London, SE16 6DW
Company No: OC449373
VAT No: 493747933
European Representative
Fresh@Work BV
Jelle Zijlstraweg 128
1689 ZX Zwaag
The Netherlands
Refund & Return Policy
Privacy Policy
Shipping Policy
Lio is a wellness and aromatherapy device designed to provide sensory satisfaction through natural ritual replacement. It is not a medical device, smoking cessation aid, or therapeutic treatment. Lio is not intended to diagnose, treat, cure, or prevent any disease, medical condition, or substance dependence. We make no health claims about this product. If you are struggling with addiction or substance dependence, please consult a qualified healthcare professional. Individual experiences and results may vary significantly.