How often do you reach for your bad habit?

Quick check — we'll match you to the right Lio plan in 30 seconds.

When do you crave it most?

Pick the strongest moment — it tells us when you'll reach for Lio.

What would success look like?

Last one — this is how we personalise your plan.

Building your plan…

Matching your answers to 150.000+ verified customer outcomes.

Mapping your trigger pattern

Matching against verified customer outcomes

Building your starter plan

Your plan · built for your routine

Break the hand-to-mouth habit.

80% of the habit is the hand, the breath, the pause. Lio handles that part — so the chemistry can fade on its own.

800+ 5-star reviews · verified buyers

Lio Plus in Olive — sustainable wood finish, fits in pocket

Lio Plus in hand — pocketable wooden diffuser

The Lio+ · Olive

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Lio Membership SAVE €58

€29 /mo

Billed €29 every 4 weeks €0,97 / day

Free Lio Plus Device — yours to keep, even if you cancel
WhatsApp Ritual Coach — one human, same-day replies
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Welcome Kit — arrives with first order

€29

FREE Lio Plus Device

€10

Carry Case

€19

WhatsApp Coach

Total Welcome Kit value €87 €29 today

One-time purchase

Lio Plus + Flavour Cores · no plan

€49

one-time

No Welcome Kit. No carry case. No coach. No monthly refills. You pay €20 more for less.

Try Lio for 90 days. Risk-free.

Don't love it? Send it back — every cent refunded, no questions, no calls.

90-Day Refund

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Want the full story?

Here's why we built Lio, and what to expect.

01 Why nothing else has worked

The chemistry is the easy half. The reach is the half nobody fixed.

The nicotine clears your bloodstream in 72 hours. By Day 14 you have no chemical addiction left. You're still smoking. Here's why.

20%

80%

20%

The chemistry

Clears in 14 days. Patches and gum handle this part.

80%

The reach

Hand to mouth, ~200× a day for 20 years. Coffee → hand up. Stressed → hand up. Traffic → hand up. By the time your brain notices, the cigarette is in your mouth.

No patch in the world fixes the reach. Lio is the product that does.

02 How you'll use it

How you'll use it

The urge hits

Coffee, drinks, after a meal, stress

Reach for Lio

Slow inhale, 5 seconds, exhale

Urge passes

No smoke, no nicotine, no smell

03 How Lio compares

Pound for pound, which one actually changes the habit?

Lio vs. the things you've already tried — on what actually predicts whether you stay quit.

What it does

Patches · Gum · Vapes

Lio

Replaces the hand-to-mouth gesture

Yes

Replaces the inhale ritual

Patches & gum: no

Yes

Contains nicotine

Yes — still addictive

Zero. None.

Needs charging or batteries

Vapes: yes

Never

Designed to taper off

Keeps you on the product

Use less over time

04 What to expect

What to expect over the next 90 days.

Your timeline will vary — but the shape is consistent across verified customers.

30Days

The swap clicks.

Your hand reaches for Lio without you thinking about it. The "I need one" thought still arrives — but the answer is a different object. Sleep and breath start coming back.

Reflex rewired

60Days

Nicotine fully out.

Your receptors are clean. The chemical part is over — what's left is just the habit. Most users report this is when the smell of a cigarette goes from "tempting" to "off-putting" for the first time in years.

Body reset

90Days

Lio becomes optional.

You reach for it less. Some keep it as a tool for stressful days, like coffee. Others put it on the shelf. Either way — the loop is broken. You went from fighting cravings to choosing what you do with them.

Choice, not craving

05 Real buyers, real stories

"I smoked for years and then moved on to vaping, but it was just as bad a habit. I started using Lio two months ago and I haven't touched a cigarette since."

Sarah Collins Verified buyer

"I am 60 and smoked since I was a teenager. I tried many times to stop but always failed. With Lio I finally managed. It has been 7 weeks now without cigarettes. My wife says the house smells clean again."

Karel W. Verified buyer

06 Common questions

Quick questions

Zero nicotine. Zero tobacco. Zero smoke. Lio is an aromatherapy diffuser — the cores contain food-grade flavor oils and natural extracts. Nothing is burned and nothing is vaporised. That's why you can use Lio on a plane, in an office, indoors, around kids — anywhere a cigarette or vape would get you a fine or a glare.

About a day of normal use. One core gives you ~80–100 inhales — roughly what most ex-smokers need to get through a day. The subscription ships 30 cores every 4 weeks, so you've always got one in rotation.

One click in your account. No call, no form, no "are you sure" gauntlet. You can also skip a shipment, pause for a month, or change your delivery date — all from the same page. Plus you've got 90 days from delivery to get a full refund if you're not happy, even if you've used the device.

07 Two things we won't tell you

Two things the ad won't tell you.

This isn't a vape. No throat hit. No buzz. No nicotine. If that's what you want, buy a vape. Lio is what you use when you're done with that.

It doesn't work for everyone. Some people quit by Day 5. Others find it's not their tool. That's what the 90-day money-back is for — try it, decide, send it back if it isn't right.

08 Why we built this

Founder
Lio

Mees van Lier · Amsterdam

Why we built this

Hey, I'm Mees — and I built Lio because nobody else was solving the part that actually matters.

Like most people, I grew up around smokers.

I watched the New Year's promises. The patches in the kitchen drawer. The cough that came back every winter.

And I watched how hard the people I love tried to stop — and how often the products on the shelf let them down.

If willpower worked, they'd have quit a thousand times. So would yours.

The reason it doesn't work isn't a character flaw. It's that every patch, every gum, every vape is solving the wrong problem.

Here's what nobody in the quit industry will tell you: 80% of smoking isn't nicotine. It's the hand, the breath, the pause built into your day.

Patches chase the chemical. Nobody was building anything that replaced the movement. So we did.

Today my father runs Lio's fulfillment from a warehouse outside Amsterdam. And the people using it are the most loyal customers we've ever had.

What fails most smokers — every single time:

Patches
Nicotine gum
Vape pens
Cold turkey
Hypnotherapy
Champix + counselling
"Quit smoking" apps
Switching to rollies